Born in Germany, raised up in Bosnia and now live and work in Dubai, UAE.

Portrait photo - Ismet Trako

I'm Ismet, a Senior Product Designer at Emirates NBD, based in Dubai. Proud to be part of one of the largest banks in the UAE and the Middle East, delivering innovative Everyday/Retail banking solutions.

Previously, I played a key role at Erste Bank, leading Product Design for the George Business banking platform and Financial Health service. Erste Bank, one of Austria's biggest and among the largest in Central Europe, provided an incredible experience contributing to their digital transformation.

Throughout my journey, I've had the privilege of collaborating with esteemed organizations like Gartner, SwissRE, Bwin, Kearney, JTI, and Lob, bringing my creative expertise to the table.

At agencies like Degordian and LOOP, I had the opportunity to work on exciting projects involving renowned brands such as Porsche, Audi, Lufthansa, Breitling, Puma, and ADAC. Designing for platforms used by millions worldwide, my work earned recognition from the Apple App Store, Awwwards, Qorus, and more, validating my impact in digital design.

Gartner LogoLufthansa LogoADAC Logo
Swiss Re LogoBwin Logo
Lob LogoAudi LogoJTI LogoBreitling LogoPuma LogoPorsche LogoToptal LogoEmirates NBD LogoErste Group Logo

What others say?

“ Ismet managed his tasks independently and very thoroughly. He constantly accomplished very good results always acting thoughtfully, and goal oriented. Ismet does not only walk the extra mile, but he also makes it a pleasant journey for those who walk with him. ”
Stefan Häbich
Managing Director @ Erste Group
“ Without too much on-boarding he managed to work on a very complex product in no time. He is familiar with all state of the art tools and techniques but also on a personal level, he was a great enrichment to the team. ”
Stefan Radon
Design Lead @ Bwin
“ I had the pleasure of working closely with Ismet for a short time, and I can confidently say that he is one of the most gifted and committed product designers I have ever managed. ”
Miloš Milikić
Product Design Lead @ Toptal
" He accomplished his tasks perfectly so it is really wonderful to have him as a team member. Ismet is extremely organized and independent with ability to multi-task. "
Hrvoje Grubišić
Design Director @ Degordian


Emirates NBD

Senior Product Designer

2023 -

Erste Bank

Senior / Lead Product Designer

2020 - 2023

JTI International

Product Designer (Consultant)

2021 - 2022


Senior Product Designer (Consultant)

2021 - 2022


Digital & Product Designer

2019 - 2020

Eat App

Lead Product Designer

2014 - 2018

Bwin (Entain)

UX/UI Designer

2017 - 2018


Product Designer (Freelance)

2016 -


Junior Digital Designer

2015 - 2016

Determ (ex. Mediatoolkit)

Junior Product Designer

2015 - 2016

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