Bwin is the leading sports betting brand of GVC Holdings - the leading e-gaming operator in both B2C and B2B markets. GVC has four main product verticals (sports, casino, poker, and bingo) with a number of brands:
Sports Labels - Bwin, Sportingbet, Gamebookers...
Gaming Labels - Partypoker, Partycasino, Foxy Bingo, Gioco Digitale, CasinoClub...
Studios - B2B
I was part of the Vienna product department as a Senior UX Designer. Some of my responsibilities were:
Creating UX design proposals and wireframes for mobile apps and websites to promote ideas and concepts to stakeholders.
Working effectively alongside the designers as part of the design team to provide rapid support and feedback on tasks involving UI design, UX journey analysis and configuration to ensure a consistent approach to the customer journeys.
Researching how users interact with the gambling software and touchpoints by applying hands-on design expertise.
Developing information architectures, experience maps, and user journey maps to support research and ideation.
Optimising designs to design experimental A/B tests.
Providing support and guidance to the business for implementing user centric digital solutions.