2017 - 2018

Bwin

PRODUCT DESIGN — WEB — mobile
intro

Bwin, formerly betandwin, is an online betting brand owned by GVC Holdings. Its core markets include Germany, Italy, Spain, France and Belgium.

The Group offered sports betting, poker, casino games, soft and skill games with most revenue coming from poker and sports betting. Bwin had over 20 million registered customers in more than 25 core markets.

My Role

For almost a year I was part of the Vienna product department as a Senior UX Designer. Some of my responsibilities were:

customer journeys

Working effectively alongside the designers as part of the design team to provide rapid support and feedback on tasks involving UI design, UX journey analysis and configuration to ensure a consistent approach to the customer journeys.

Research

Researching how users interact with gambling software and touchpoints by applying hands-on design expertise.

A/B TEStiNG

Optimising designs to design experimental A/B tests.

INFORMATION ARCHITECTURES

Developing information architectures, experience maps, and user journey maps to support research and ideation.

Wireframes

Creating UX design proposals and wireframes for mobile apps and websites to promote ideas and concepts to stakeholders.

user-centric design

Providing support and guidance to the business for implementing user-centric digital solutions.

My work for the Bwin is under a contract, but you can check out their products where you will find pieces of my work.

If you are interested in finding out more about my role at Bwin, feel free to reach me out. Thank you for reading.

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